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Annual Report & Accounts 2016 - Business model
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0101001110001001111000010100100001000010100011001010010100100001001011010010010010010010010000101010 0111000100111100001100101010010000100001010001100101001010010000100101101001001001001001001000010101 0011100010011110000110010101001000010000101000110010100101001000010010110100100100100100100100101001 11000100111100001010010000100001010001100101001010010000100101101001001001001001001000010101011111011 10011110000110010101001000010000101000110010100101001000010010110100100100100100100100001010101111101 0100111100001100101010010000100001010001100101001010010000100101101001001001001001001000010100100001 10011110000101001000010000101000110010100101001000010010110100100100100100100100001010101111101101010 1000011001010100100001000010100011001010010100100001001011010010010010010010010000101010111110110101 1110000110010101001000010000101000110010100101001000010010110100100100100100100100101001000010000101 0001010010000100001010001100101001010010000100101101001001001001001001000010101011111011010101001001 15 VALUE WE CREATE OUTPUTS POSITIVE RETURNS Everything we do is ultimately focused on delivering value to our shareholders. + Read more on page 3 DIVIDENDS We are committed to regarding our shareholders with a progressive dividend policy. + Read more on page 3 ENGAGING CUSTOMER CONTENT We are focused on delivering the best product offer to our customers, which is continuously refreshed. + Read more on pages 17 and 18 RESPONSIBLE GAMING We are committed to providing a safe and secure environment for our customers to play in. + Read more on page 22 CORPORATE RESPONSIBILITY We recognise our responsibilities as a corporate citizen in the communities in which we operate our business. + Read more on pages 24 and 25 NGR CONTRIBUTION NET EBITDA €m CONTRIBUTION €m NGR (-) BONUSES & WINNINGS (-) COST OF SALES - Local taxes - Payment processing - Marketing - Software royalties - Partner shares (-) ADMIN EXPENSES - Personnel - Technology - Professional fees - Office and travel €m CLEAN EBITDA = = =