Annual Report & Accounts 2016 - Major trends in the marketplace
Sports betting and casino games make up three
quarters of all online gaming.
Online gaming is forecast to continued to
grow at 7% CAGR between 2016-2021.
Source: All data from H2GC, January 2017.
State Lotteries Poker
Commercial Lotteries Bingo
6% 5% 4%
2016 2017 2018 2019 2020 2021
MARKET BY PRODUCT
As well as mobile, growth has been driven by
continued product innovation across all areas of
the market. An ever increasing number of betting
opportunities are being offered to customers with
in-play accounting for over half of wagers in some
markets. Meanwhile, operators are developing
products that present players with increased
functionality, such as cash out.
In terms of product, betting and casino represent
76% of the global interactive market and these two
product categories are also the two core product
offerings of the Group. In 2016, betting and casino
were forecast to grow at 12% globally, slightly above
the industry average.
Looking ahead, the gaming market is expected to
continue to grow ahead of GDP, with H2 Gaming
Capital forecasting c7% CAGR over the next five
years. The key driver will continue to be mobile with
c45% of all online revenues expected to be come
from this media in 2021. Regulation will undoubtedly
influence on whether these growth forecasts are met