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Annual Report & Accounts 2016 - Major trends in the marketplace
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11 76% 7% Sports betting and casino games make up three quarters of all online gaming. Online gaming is forecast to continued to grow at 7% CAGR between 2016-2021. Source: All data from H2GC, January 2017. Betting Casino State Lotteries Poker Skill/Other Gaming/ Commercial Lotteries Bingo 49% 27% 9% 6% 5% 4% 2016 2017 2018 2019 2020 2021 60 50 40 30 20 10 0 (€bn) 39.8 42.7 46.4 49.0 52.4 55.0 7% CAGR MARKET BY PRODUCT As well as mobile, growth has been driven by continued product innovation across all areas of the market. An ever increasing number of betting opportunities are being offered to customers with in-play accounting for over half of wagers in some markets. Meanwhile, operators are developing products that present players with increased functionality, such as cash out. In terms of product, betting and casino represent 76% of the global interactive market and these two product categories are also the two core product offerings of the Group. In 2016, betting and casino were forecast to grow at 12% globally, slightly above the industry average. FORECAST Looking ahead, the gaming market is expected to continue to grow ahead of GDP, with H2 Gaming Capital forecasting c7% CAGR over the next five years. The key driver will continue to be mobile with c45% of all online revenues expected to be come from this media in 2021. Regulation will undoubtedly influence on whether these growth forecasts are met or exceeded.