<< < > >>
 
| Full PDF report | Print this page |
Annual Report & Accounts 2016 - Chief Executive's review
slide
<< < > >>
OUR VISION OUR STRATEGY €€€To be a top three player in core markets €€€To be best in class in core markets €€€€€To build further scale and international diversification UNDERPINNED BY: BRANDS TECHNOLOGY TALENT Brands support our strategic ambition through: €€€Being a valuable commodity in a competitive market €€€Building trust with players €€€Building trust with business partners €€€Enabling us to develop a diverse international customer footprint The strength of our brands is reflected in the strong growth in 2016 despite an historically low level of marketing investment in the year (see pages 17 and 18 for further details). Having spent much of 2016 making improvements to our customer service, product range and functionality, in 2017 we will invest in our brands through increased marketing spend. This investment will be focused in core markets where we believe we can generate attractive returns. Technology supports our strategic ambition through giving us the ability to: €€€Independently drive product development without relying on third-parties €€€Develop the scale and flexibility to enter new markets and/or adapt to regulatory changes €€€Improve our operational leverage €€€Create the potential to extract significant synergies through acquisitions €€€Offer our customers distinct, best in class products and services Our technology has proven scalability in terms of both geographic diversification and volume. Not only does this give us flexibility when it comes to organic expansion and product development, but it also presents the opportunity for substantial value creation through M&A. People support our strategic ambition through: €€€Leadership €€€Innovation €€€Ambition €€€Drive In a dynamic industry such as ours, people are key to the success of the business. GVC has an impressive track record of retaining our core people. Since the bwin.party acquisition this has been supplemented by attracting some of the industry's leading talent away from our peers. Working with our existing people, they are a key reason behind the success of the Group. HOW WE DELIVER IT Organic: €€€Return marketing investment to normalised levels €€€Product and service development €€€Focus on core markets €€€Improved CRM and BI €€€Cross-sell M&A: €€€Focus on underweight markets €€€ Regulated and soon to be regulated €€€Prefer online but flexible €€€B2C €€€Technology 0101001000010000101000110010100101001000010010110100 1001 TEC0C01001 CHN001 NO001000 OLO0 OG101 GY0 Y 101 1111011010101001001110101 TECHNOLOGY000010000101000110010100101 0 T 010 TEC0 C00 CH1 H001 HN0 N110 OL1 L001001 LOG0 01001 001001000010101011111011 01010100100111010100111000100111100001100111000111010 09 OUR STRATEGY Our strategy is to build further scale and increase our international diversification through leveraging our proven proprietary technology, established brands and high quality personnel. In an increasingly competitive and regulated industry, we believe scale and diversification will enable us to continue to create shareholder value through capital and income growth. Whilst we are excited by the organic potential, we believe the online gaming industry will continue to consolidate. Historically, GVC has delivered significant shareholder value through M&A and this remains a core component of our strategy.