2. seGmental reportinG
management follows one business line with two operating segments, being sports and Gaming segmenting the revenues. these
operating segments are monitored and strategic decisions are made on the basis of overall operating results.
management also monitors revenue by geographic location of its customers, monitoring performance in europe and latin
2.1 Geographical analysis
the Group's revenues and other income from external customers are divided into the following geographic areas:
europe 214,980 197,442
latin america and emerging markets 32,750 27,359
total 247,730 224,801
the total non-current assets (other than financial instruments, investments accounted for using the equity method, deferred tax
assets and post-employment benefit assets) located in europe is €103,350,000 (2014: €103,446,000) and the total located in
other regions is €55,816,000 (2014: €55,762,000).
Revenues from external customers in the Group's domicile, europe, as well as its major markets, latin america and emerging
markets, have been identified on the basis of the customer's geographical location. Non-current assets are allocated based on
their physical location.
2.2 reporting by segment
Notes €000's €000's
statement of reVenUe
sports wagers 1,682,955 1,463,523
Sports margin 9.2% 9.8%
Gross margin 154,086 143,544
sports bonuses (40,234) (33,345)
sports NGR 113,852 110,199
Gaming NGR 133,878 114,602
total revenue 247,730 224,801
management do not review the performance of each segment below the level of Net Gaming Revenue.
62 GVC HOLDINGS PLC ANNUAL REPORT 2015
notes to the consolidated financial statements continued
for the year ended 31 december 2015