GVC HOLDINGS PLC
NOTES TO THE FINANCIAL STATEMENTS
2. SEGMENTAL REPORTING
Management currently identifies two distinct business lines Business to Consumer ("B2C") and Business to Business
"B2B" as operating segments. These operating segments are monitored and strategic decisions are made on the
basis of segment operating results. The Group has chosen to split out its two key B2C brands, CasinoClub and
Management also monitors revenue by geographic location of its customers, monitoring performance in Europe and
2.1 Geographical Analysis
The Group's revenues and other income from external customers are divided into the following geographic areas:
Europe 49,304 35,527
Latin America 10,292 8,813
Total 59,596 44,340
All of the Group's Other Income comes from Europe.
The total non-current assets (other than financial instruments, investments accounted for using the equity method,
deferred tax assets and post employment benefit assets) located in Europe is €57,026,000 (2011: €57,096,000) and
the total located in other regions is €9,067,000 (2011: €10,597,000).
The total deferred tax asset located in Europe is €83,000 (2011: €83,000). There are no deferred tax assets in other
Revenues from external customers in the Group's domicile, Europe, as well as its major markets, Europe and Latin
America, have been identified on the basis of the customer's geographical location. Non-current assets are allocated
based on their physical location. The above table does not include discontinued operations, for which revenue and
assets can be attributed to Europe.