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Notes to the Financial Statements
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27 5.2 Analysis by geography and by segment Southern Other Germany Austria Europe Europe Other TOTAL c000s c000s c000s c000s c000s c000s Year ended 31 December 2008 Gaming 27,154 4,198 7,983 3,954 513 43,802 Sports 6,283 6,283 Total 27,154 4,198 14,266 3,954 513 50,085 Year ended 31 December 2007 Gaming 32,468 6,355 1,272 1,415 54 41,564 Sports 1,075 1,075 Total 32,468 6,355 2,347 1,415 54 42,639 6. GROSS PROFIT AND COST OF SALES Cost of sales principally includes: payment processing costs, royalties on software licences, and chargebacks/bad debts. Gross profit is calculated as Net Gaming Revenues less Cost of Sales. Southern Other Gross profit Germany Austria Europe Europe Other TOTAL c000s c000s c000s c000s c000s c000s Year ended 31 December 2008 Gaming 21,615 3,342 6,345 3,147 408 34,857 Sports 6,065 6,065 Total 21,615 3,342 12,410 3,147 408 40,922 Year ended 31 December 2007 Gaming 25,358 4,963 898 1,105 42 32,366 Sports 1,039 1,039 Total 25,358 4,963 1,937 1,105 42 33,405 7. CONTRIBUTION, MARKETING AND AFFILIATE COSTS Contribution is calculated as Gross profit, less Marketing expenditure, and Affiliate charges (being commissions and similar paid to third parties). Southern Other Contribution Germany Austria Europe Europe Other TOTAL c000s c000s c000s c000s c000s c000s Year ended 31 December 2008 Gaming 19,238 2,974 1,883 2,801 363 27,259 Sports 673 673 Total 19,238 2,974 2,556 2,801 363 27,932 % of total 68.9% 10.6% 9.2% 10.0% 1.3% Year ended 31 December 2007 Gaming 21,663 4,240 219 944 36 27,102 Sports 175 175 Total 21,663 4,240 394 944 36 27,277 % of total 79.4% 15.5% 1.5% 3.5% 0.1%